Betting companies: World Cup a potential boost - Berenberg

Betsson AB

14/06/2018 10:08

** Berenberg calls FIFA World Cup a sizeable event for
bookmakers 
    ** With the tournament usually having higher betting margins
than other international football events due to the high number
of games, the impact on revenues for the companies involved
has been significantly higher than – in some cases more than
double – on staked amounts - Berenberg 
    ** As an example, for William Hill  WMH.L  the World Cup
2014 contributed c4.2% of digital sportsbetting turnover but an
impressive 9.8% of net revenues - Berenberg
    ** Broker says World Cup will probably boost quarterly
numbers for GVC  GVC.L , William Hill, Paddy Power Betfair
 PPB.L  and, to a lesser extent, for Betsson  BETSb.ST  and
Kindred  KINDsdb.ST  (due to the lower exposure to sports of the
two Nordic players compared to the UK-centric ones); adds
long-term benefits more difficult to assess
    
          
    

 ((RM: jasmine.is.thomsonreuters.com@reuters.net))